Monotype Imaging Inc.

Search

 


Biography
David Berlow
 

David Berlow credits his life-long interest in type to a combination of psychology, technology, history and the arts. “The fact that type is a universal requirement for communications and has life after life as each stylistic and technical age goes by, makes it endlessly fascinating to me,” Berlow says.

Born in Boston in 1954, Berlow moved to Wisconsin a year later. He majored in fine arts at the University of Wisconsin-Madison. Although he didn’t have any formal training in drawing letters, exposure to letterpress in school sparked his interest in type.

Berlow's career in the graphic arts began while he was still at the University of Wisconsin. “I was a fine arts major and a friend approached me to draw a logo. I guess he figured ‘drawing was drawing.’ The logo was for a local travel agency, and what I drew turned out to be completely typographic.” Berlow had seemed to become hooked on type from that point on, but this was not the case.

The logo project did, however, open Berlow’s eyes to the world of graphic design. After graduation, he moved to New York and took a job in an advertising agency. It lasted two months. “I learned pretty quickly that the New York agency scene wasn't for me,” he recalls. “I just couldn’t fit in with the structure. I probably also had authority issues.” Berlow knew he had to put together a plan. “I figured I’d spend a few years drawing letters, a few years learning photo editing and then work as the art director for a music magazine like Rolling Stone or SPIN.”

Berlow applied for work at a number of places, including Marvel Comics, a diploma factory and the newly opened drawing office of Mergenthaler Linotype. Linotype made the first offer and Berlow took the job. “The money wasn't great,” he remembers, “but the job was fantastic. I discovered you could actually get paid to draw letters all day long.” He worked there four years, then left to join several of his colleagues at their newly formed company in Cambridge, the digital type foundry Bitstream Inc.

Berlow left Bitstream in 1989 to found The Font Bureau with Roger Black. The independent foundry and design studio quickly gained a reputation for producing high-quality classic types and outspoken but perfectly constructed display faces.

Although known for having a quirky sense of humor, Berlow is attracted to the classics. His retail types at Font Bureau include the sensitive Californian™ Goudy revival and the Bureau Grotesque™ type family, an interpretation of the English nineteenth century sans that’s seen in newspapers and magazines worldwide. Other Berlow faces range from the silent film title stylings of the Meyer Two™ family to the powerful voice of Rhode® typeface, a Figgins-inspired elephantine grotesque design.   Page 2

 

 
David Berlow
David Berlow (photograph © 2003 Jenene Chesbrough)
Commercial Type Designs

Agency 1990
Belizio 1987
Belucian 1994
Berlin Sans 1994
FF Berlinsans 1992
Bureau Grotesque 1997
Californian 1994
Cheltenham FB 1989
Eagle 1989
Eldorado 1997
Empire FB 1989
ITC Franklin Gothic
     Compressed
1995
ITC Franklin Gothic
     Condensed
1995
Gíza 1994
Meyer Two 1994
Numskill 1990
Bureau Ornaments 1990
Phaistos 1990
Rhode 1997
Romeo 1991
Throhand 1995
Titling Gothic 2005
Truth 2005
Village 1994


Print this page


Twitter Follow us on Twitter |Products and Services | Markets | Alliances | About Us | Contact Us | Newsletter
©2014 Monotype Imaging | Site Map | Trademarks and Disclaimers | Terms and Conditions | Privacy