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Consumers look for mobile phones that are easy to use and that support the services and features they want — like Web browsing, business applications and games. Text is how customers use these features and functions. That means that the quality of experience customers have when using a mobile phone will very much depend on the quality of the text a mobile phone displays.
Support for the Mobile Ecosystem
Click a section for more information:
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Customers want an experience like the one they’re used to on desktop computers. They want:
• Typefaces that are consistently legible
• Text layout that adapts dynamically and appropriately to embedded graphics
• Type styles that work inside user interface themes, applications or other mobile content
• The ability to display complex scripts such as Devanagari, an Indic script
• Support for thousands of letterforms in languages such as Chinese
• The ability to easily adapt text size, typeface, and format attributes (like embolding) for different devices based on resolution, screen size, application and other factors
• Fonts that lend personality to applications, content and user interfaces
Bringing that experience to mobile phones is now much easier thanks to Monotype Imaging advanced embedded text technology. That technology includes:
The iType® font engine – A scalable font rendering subsystem that brings the benefits of scalable type and high-quality multilingual font display to the embedded environment. Click here to learn about the latest iType innovations.
WorldType® Layout Engine – A modular software library for composing, positioning and rendering text around embedded graphics or where language-specific rules apply, such as to allow line breaks or to substitute one character for two other adjoining characters. Click here for more detailed information on WorldType Layout Engine features.
ESQ® (Enhanced Screen Quality) Mobile Fonts – Tailored for crisp readability on small screens, ESQ Mobile fonts are available in designs that lend “theme-based” personality to applications, user interfaces and content. ESQ Mobile fonts based on the Latin-1 character set are available in the standard OpenType font format. East Asian ESQ Mobile fonts are fully scalable, stroke-based designs.
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