Jim Wasco is a photographer, jazz pianist, chef, home brewer and a master lettering artist who inherited his passion for type from his father, a photographer and art teacher. “My father taught me about lettering, proper spacing, letter proportions and balance. Rules like: a letter should be unique and not ever confused with a different letter.”

Pictured above, left to right: Cochin; hand lettering on a package label; and Wasco.